Alight Worklife: Transforming Benefits into Personalized Wellbeing

Challenge:
Alight Worklife, a benefits platform for Fortune 100 companies, needed to evolve from a static portal into an AI-driven, personalized wellbeing experience for employees.

My Role:
I led the content strategy transformation, focusing on AI integration, machine learning, and user engagement to create a seamless, personalized experience. This included:

• Unifying health, benefits, and financial content into a cohesive, user-friendly strategy.

• Implementing AI-powered features like personalized recommendations, predictive wellbeing challenges, and virtual assistant prompts to engage users.

• Improving user engagement with integrated communication strategies across push notifications, email, and SMS.

• Optimizing accessibility and navigation for a smoother, intuitive user experience.

• Collaborating on user flows, wireframes, and prototypes to ensure a frictionless, cohesive customer journey across the platform.

Impact:

• Transformed a passive benefits site into a dynamic, interactive wellbeing platform.

• Contributed to $7.8M in healthcare savings by using AI-driven prompts that guided employees to select the right benefits, ensuring they used their available healthcare plans effectively.

• Boosted employee satisfaction to 91% in year one, reflecting strong user engagement and platform success.